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Integrity > Hype Brand-building with commitment

Burple Beer fake ad: time for integrity in branding

If you’ve paid much attention to branding and advertising, chances are you’ve witnessed plenty of bait and switch.

You know what I mean: A company advertises a product and intimates that it can deliver something that it can’t.

Of course, this usually isn’t about a literal promise. That could lead to lawsuits.

But you know what I mean. Drinking this beer or driving this car will make you popular with the ladies. If you do X with our product, not only will you feel like you are a man of wealth, but you’ll reap all the benefits.

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